About Us

We have long believed that the traditional methods of retail distribution of diamonds and jewelry are inefficient and costly, both for the retailer and the purchaser. Besides the substantial overheads associated with any retail business, jewelers pay large insurance premiums to cover the unnecessary risk that goes with displaying high-value items at street level. The moment a retailer places a piece of jewelry in his showcase, it begins, unlike the proverbial rolling stone, to gather moss in the form of ongoing carrying costs, all of which are passed directly to the purchaser.

After twenty years in the diamond and jewelry business, during which time we have sold to just about every category of retailer, we have concluded that the most effective way of supplying fine jewelry to the final consumer is on a custom-made basis. Components are selected from specialist manufacturers in each category and assembled into a piece which looks stunning, but comes at a humanitarian price.

In most industries, "Custom Made" implies the additional expense of individual craftsmanship. With jewelry however, the substantial cost of maintaining and distributing a vulnerable inventory of precious gems far outweighs the slight additional cost of assembling an individual piece. The great weight of accumulated overhead is avoided, and this results in remarkable savings.

By its very nature, jewelry should be unique and designed for the

individual. This method of jewelry purchase allows the consumer the best of both worlds -- fine quality, custom jewelry at substantial savings. So we would be delighted to assist with any jewelry requirements and will endeavor to make each experience as simple, discreet and painless as possible.

Sincerely,

Grey Fletcher and David Sutton

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Fletcher-Sutton Fine Jewelry. Diamonds, custom settings, expert advice, clarity, cut, color, carat, 4C's, diamond buying guide, diamond dealers, 5th ave, New York, South Africa, DeBeers, a diamond is forever, pearls, custom rings, jewelry designs, GIA certificates, fancy color diamonds, ideal cut, tennis bracelets, stud earrings, pendants, fancy shapes, rough diamonds, pave set, bar set, radiant, fancy yellow, engagement rings, wedding bands, channel set, bridesmaids gifts, cluster rings, cocktail rings, men's wedding bands,
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